The Bulls and United Airlines partnered on a community program benefiting students at Infinity High School in Little Village, one of Chicago’s predominantly Latinx neighborhoods.

As part of the initiative, Bulls Creative Strategy and Design Advisor Don C. collaborated with the students to create a custom deck of cards inspired by their Latinx heritage, which was featured as a giveaway for the Bulls’ “Los Bulls” game.

Don C. brought me in to craft the information card included with the deck, translating the story of his collaboration with the students into clear, engaging copy that resonated with Bulls fans. The final piece is featured below.

Click the photo below to enlarge.