Client: Marcus Trent (Spec Client) — Executive Coach & Former Fortune 500 CHRO

Project: Ghostwritten LinkedIn Article

Objective: Position Marcus as a trusted advisor to senior leaders on the strategic value of visibility in a competitive job market. Challenge executives to view LinkedIn as a leadership tool, not just a social platform, and provide them with actionable steps to enhance their presence.

Target Audience: C-suite executives, senior HR leaders, and high-potential leaders navigating career growth or organizational influence

Tone & Style: Direct, credible, and inspiring — balancing strategic insight with actionable advice

Key Message: In a tough job market, leaders who actively show up on LinkedIn gain a competitive edge in influence, talent attraction, and stakeholder trust.

This is a spec example demonstrating my ability to translate complex ideas into engaging, high-impact thought leadership for executives.