Company: Edge Communications — A boutique PR agency delivering tailored strategies and standout storytelling to help brands connect, engage, and grow. (Spec Example)

Project: An SEO-optimized, authoritative blog post

Objective: Showcase the PR agency’s expertise in influencer marketing, build brand credibility as a strategic communications partner, attract clients seeking cost-effective PR strategies, and demonstrate the ROI of using micro-influencers in corporate and B2B campaigns.

Target Audience: Marketing and PR leaders at corporate, B2B, and niche consumer brands seeking cost-effective PR tactics with high ROI and a small PR agency to deliver them.

Tone & Style: Professional yet approachable, data-backed, and benefits-focused.

Primary Keywords: Micro-influencers, PR strategy, public relations strategy, benefits of micro-influencers, using micro-influencers in PR.

Secondary Keywords: B2B influencer marketing, corporate PR campaigns, niche influencers, audience engagement, measurable PR results, cost-effective PR tactics

This spec example highlights my skill in crafting SEO-optimized blog content that builds brand credibility and supports business priorities.