I served as the Bulls’ lead writer off the court, shaping the team’s voice through press releases, website features and editorial content that highlighted the brand’s business, culture and community impact.
Whether announcing major partnerships or capturing behind-the-scenes moments, I turned the Bulls’ values into stories that resonated with fans, media and partners around the world.
This list represents select examples of my work. Click each photo below to read the full story.
Bulls Press Releases and Website Stories
Website Stories
The Bulls’ “Planters Project” Demonstrates the Creative Possibilities of Repurposed Materials
Two community events turned recycled materials into meaningful art, highlighting the Bulls’ focus on education, health and wellness and community investment as part of a broader mission to reduce gun violence across Chicago.
Bulls and Motorola Partner to Host A Youth Basketball Clinic for Black Kids Predict
The Bulls partnered with Motorola, the team’s official jersey patch partner, to host a basketball clinic for youth from Black Kids Predict, a local nonprofit that helps Black youth explore data and computer sciences to close the diversity gap and strengthen the talent pipeline.
During its inaugural MLK Game, presented by Advocate Health Care, the Bulls introduced and celebrated the third class of MLK Legacy Honorees for the 2022-23 season.
Bulls Celebrate the Life and Legacy of Dr. Martin Luther King Jr.
Press Releases
Chicago Bulls to Host Inaugural ‘Bulls Fest’ Street Festival Over Labor Day Weekend
A nod to Chicago's iconic street festival culture, Bulls Fest offered free admission to all fans and a new opportunity to experience the city and build excitement as the Bulls got ready for the start of the 2022-2023 regular season.
Bulls Unveil New Nike NBA City Edition Uniforms for 2022-23 Season
The 2022–23 Chicago Bulls City Edition uniforms, designed in partnership with Nike, paid tribute to Chicago’s architectural heritage by featuring the iconic Municipal “Y” symbol — a nod to the confluence of the Chicago River branches at Wolf Point.
Bulls Unveil NBA 75th Anniversary Legacy Project
In celebration of the NBA's 75th season, the league provided each team with a donation to refurbish a Live, Learn and Play Center for youth in their community. The Bulls used this support to help Mobile Makers Chicago establish its first permanent space at the Kimball Arts Center in Humboldt Park.